Google AdWords Ads

Google AdWords offers a variety of ad formats. The most common format is text ads, followed by image (and animated) ads. Additional formats available include video ads, local business ads, and mobile ads.
A typical AdWords text ad looks like this:
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adwords.google.com

Text ads contain the following four lines:

* Headline (25 characters, including spaces): The title attracts users who might be interested in your products or services.
* Description (two lines of up to 35 characters each, including spaces): These two lines contain your product, service, and other details (such as promotions). The content in these lines should be clear enough to communicate your intent and compelling enough to convince the user to click your ad and visit your site.
* Display URL (35 characters, including spaces): This line indicates which website the user visits when clicking your ad. In the above example, adwords.google.com is the display URL.
* Destination URL (up to 1024 characters): This is the actual page where users land when they click your ad. The URL won't appear in your ad. Many advertisers link their ads to particular destination pages within their website, but use the simpler URL of their homepage as the display URL.

Certain wide characters and double-byte characters will reduce the number of characters permitted per line.

You can make a new text ad at any time. To create a text ad in one of your existing ad groups, follow these steps:

1. Sign in to your AdWords account at https://adwords.google.com.
2. Click the campaign that contains the ad group you want to edit.
3. Click the appropriate ad group.
4. Select the Ad Variations tab.
5. Click the Create New Ad: Text Ad link at the top of the ad table.
6. Enter your headline, description lines, display URL, and destination URL.
7. Click Save New Text Ad

Text Ad Guidelines:
When creating your text ad, remember to follow these important guidelines:

* Display and destination URLs: Your destination URL is the URL of the webpage that users land on when they click your ad. It can have up to 1,024 characters and will not appear on your ad. Your display URL, which does appear on your ad, should be a simpler yet accurate representation of your destination URL. For example, if your destination URL is 'www.mysite.com/buythis,' your display URL could be 'www.MySite.com.'(Ads containing certain double-byte or wide characters may have shorter character limits.)

* Ad content: For the best results, make your ads informative, truthful, and to-the-point. Describe exactly what you're advertising and highlight any features that make your business stand out, such as discounts or a guaranteed return policy. Review our Tips page for more advice on writing effective ads.

* Editorial and content guidelines: When you save your ad, it is reviewed by AdWords specialists to see if it complies with our editorial and content guidelines. If it violates one of these guidelines, it will not be allowed to run on Google or the Google Network. Please review these guidelines to help ensure that your ad will be allowed to run.